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Houseplant

Sponsored · Exhibit 01 · Coffee Table Colours

Your coffee table has been waiting for this.

201 reviews, 4.9 out of 5 stars. The Ashtray Set by Seth comes in Diner, Moss and Pink, so there is a colour for every corner of your living room, and a reason for guests to ask where it is from.

Pick the colour that suits your table.

4.9 out of 5, 201 reviews

Ashtray Set by Seth

  • 4.9 out of 5
  • 201 reviews
  • 3 colours available
  • Diner, Moss, Pink
Ashtray Set by Seth

HOUSEPLANT.COM

Ashtray Set by Seth

Shop the Set
Format
Menu-card split, product photo
Persona
Hosts who style a coffee table like a shelf
Reason to buy
Ashtray Set reviews
Funnel stage
Middle of funnel
Product
Ashtray Set by Seth
Lands on
Landing page

Why it should work. The review count is concrete proof and three colours give a reason to choose.

Tests. Does a review count beat a price as the first reason to click?

Houseplant

Sponsored · Exhibit 02 · Mini Deep Well

Small enough to live anywhere. Deep enough to matter.

The Mini Ashtray by Seth 3.0 is $70.00. It has the same deep well, notch and wavy shape as the Ashtray by Seth 3.0, in a smaller size that can live anywhere in your space, with its own little plate/coaster.

Returns accepted within 30 days of delivery, unused and unopened.

The Mini Ashtray by Seth 3.0
30-Day Returns

Mini size. Same deep well.

$70.00

HOUSEPLANT.COM

The Mini Ashtray by Seth 3.0

Shop Now
Format
Offer on product photo
Persona
Small-space shoppers who want one good object
Reason to buy
Easy returns
Funnel stage
Bottom of funnel
Product
The Mini Ashtray by Seth 3.0
Lands on
Landing page

Why it should work. A clear price plus the return window lowers risk for a shopper ready to buy.

Tests. Does naming the return window lift clicks from warm visitors?

Houseplant

Sponsored · Exhibit 03 · Gloopy Vase Colours

Four colours. Zero plain vases.

The Gloopy Vase by Seth comes in Cloud, Pond, Wave and Melon, and every one looks like it melted into shape. Put a flower in it, or leave it empty and let the blob do the talking. Either way, it is the first thing people look at.

Pick the colour that matches your mood.

Cloud

Cloud

Pond

Pond

Wave

Wave

Cloud, Pond, Wave, Melon

Four Gloopy Vase colours

HOUSEPLANT.COM

Gloopy Vase by Seth

See Colours
Format
Three-photo collage
Persona
Plant people who want the vase to be the point
Reason to buy
Born from Gloopy chaos
Funnel stage
Top of funnel
Product
Gloopy Vase by Seth
Lands on
Landing page

Why it should work. Named colours make the Gloopy world concrete for people who do not know the line yet.

Tests. Do named colours work as a cold-audience hook?

Houseplant

Sponsored · Exhibit 04 · Four Note Diffuser

Four notes, one hand-blown glass vessel.

The Droplet Reed Diffuser pairs a hand-blown glass vessel with a single design-led reed and a scent profile developed by Seth Rogen himself: pink pepper, peony, santal and pine. Designed to scent your space for up to 3 months.

Houseplant x Droplet, for your living room.

Droplet Reed Diffuser
Pink pepper, peony, santal, pine
  1. 1Pink pepper
  2. 2Peony
  3. 3Santal
  4. 4Pine

HOUSEPLANT.COM

Droplet Reed Diffuser

Shop Scent
Format
Product photo, ingredient chips
Persona
Home-fragrance shoppers who like a design object
Reason to buy
Scents by Seth
Funnel stage
Middle of funnel
Product
Droplet Reed Diffuser
Lands on
Landing page

Why it should work. Listing the notes lets a shopper smell the product with their eyes.

Tests. Do ingredient-style chips work for a fragrance product?

Houseplant

Sponsored · Exhibit 05 · Espresso Al Fresco

Coffee break, al fresco in Firenze.

The Espresso Set by Seth is back, with two cups and two saucers. Ciao! It is a chic set that turns your next coffee break into an afternoon al fresco in Firenze, no flight required. Set the table for two and take your time.

Two cups, two saucers, one very good break.

The Espresso Set by Seth
Ciao! The Espresso Set is back

Two

cups and two saucers

HOUSEPLANT.COM

The Espresso Set by Seth

Shop the Set
Format
Product hero
Persona
Coffee people who host two at a time
Reason to buy
Elevated everyday ritual
Funnel stage
Middle of funnel
Product
The Espresso Set by Seth
Lands on
Landing page

Why it should work. The Italian setting gives a small object a scene to live in.

Tests. Does a place-based hook outperform a product-title hook?

Houseplant

Sponsored · Exhibit 06 · Founders On The Sofa

The objects we use should be beautiful.

We started Houseplant because the objects we use to smoke should be just as thoughtful and beautiful as the plant itself. Ceramics, ashtrays and home accessories, made with that love, and designed to elevate your everyday ritual.

From Seth, Evan and Mikey, to your home.

Ashtray by Seth
— Seth, Evan & Mikey

We like nice things.

HOUSEPLANT.COM

How we got here

Our Story
Format
Full-bleed photo
Persona
Shoppers who care who is behind a brand
Reason to buy
Elevated everyday ritual
Funnel stage
Top of funnel
Product
Ashtray by Seth
Lands on
Landing page

Why it should work. The founders photo is the brand's own origin story, in their own words.

Tests. Does the origin story warm up cold audiences?

Houseplant

Sponsored · Native 01 · Gift List Notes

My gift list this year, straight from my notes.

Designed by Seth to be the ideal ashtray and also the ideal gift for any occasion. If your occasion includes smoking, or great looking ceramics, the Ashtray by Seth in Moss covers it. One name crossed off, no wrapping panic.

Cross one off the list.

Ashtray by Seth

Notes

My gift list, sorted

  • Housewarming: Ashtray by Seth, Moss
  • Birthday: great looking ceramics
  • Anyone hosting: the ideal gift
  • Me: obviously

HOUSEPLANT.COM

Ashtray by Seth, Moss

Shop Gifts
Format
Notes app over product photo
Persona
Last-minute gifters who like objects with design
Reason to buy
The ideal gift
Funnel stage
Middle of funnel
Product
Ashtray by Seth
Lands on
Landing page

Why it should work. A phone note feels like a person's own list, not an ad.

Tests. Does a gifting angle pull in non-smokers who buy ceramics?

Houseplant

Sponsored · Native 02 · Where Is That From

Where did you get that?

The Standing Ashtray holds a 5.0 out of 5 score across 106 reviews, in Amber or Brown. Put one near the door and wait for the texts. The answer is always Houseplant, by Seth Rogen.

Tell them it is from Houseplant.

Maya

Where did you get that?

Standing Ashtray

Houseplant. The Standing Ashtray.

106 reviews, 5.0 out of 5. Obviously.

HOUSEPLANT.COM

Standing Ashtray

Shop Now
Format
Message thread with photo
Persona
Hosts whose friends ask where things are from
Reason to buy
Standing Ashtray reviews
Funnel stage
Top of funnel
Product
Standing Ashtray
Lands on
Landing page

Why it should work. A friend's text is the most natural form of word of mouth.

Tests. Does a chat format earn more attention than a product shot?

Houseplant

Sponsored · Native 03 · Wave Or Peach

Wave or Peach? Vote, then light one.

The Gloopy Candle - 13oz comes in Wave and Peach. Two wicks, a Gloopy Ceramic Vessel, and fragrance notes of bergamot, jasmine and sandalwood. Pick your colour in the poll, then pick tonight's wind-down.

Gloops never smelt this good.

Wave
Peach

Wave or Peach?

WavePeach

HOUSEPLANT.COM

The Gloopy Candle - 13oz

Pick Yours
Format
Stories poll
Persona
Candle people who choose by colour first
Reason to buy
Born from Gloopy chaos
Funnel stage
Top of funnel
Product
The Gloopy Candle - 13oz
Lands on
Landing page

Why it should work. A two-option poll is a low-effort tap that starts a product choice.

Tests. Do poll formats raise click-through on a premium candle?

Houseplant

Sponsored · Native 04 · Planter Camera Roll

Saturday camera roll: the planters moved in.

Small, Medium and Large: three Gloopy Planters lined up on the window sill, plus The Gloopy Planter Set for when one is not enough. Plants optional. The blob does the work, and the sill finally has a point of view.

Which size are you?

The Medium Gloopy Planter
RecentsSaturday
afternoon
Edit

Planters moved in

HOUSEPLANT.COM

Gloopy Planters

Shop Planters
Format
Camera-roll share
Persona
Plant people who decorate with the pot
Reason to buy
Born from Gloopy chaos
Funnel stage
Top of funnel
Product
The Medium Gloopy Planter
Lands on
Landing page

Why it should work. A camera-roll share looks like a friend's post.

Tests. Does three sizes plus a set make shoppers click through to compare?

Houseplant

Sponsored · Meme 01 · Saucer Retirement

That saucer was never an ashtray.

The Ashtray by Seth is designed to be the ideal ashtray, with 126 reviews and a 4.7 out of 5 score behind it. Retire the saucer from the cupboard and let proper ceramics do the job. Your table will notice.

Upgrade the corner of your table.

Saucer out, Seth in

Drake Hotline Bling meme about Houseplant

Using a saucer as an ashtray

Ashtray by Seth, Moss

Houseplant

HOUSEPLANT.COM

Ashtray by Seth, 126 reviews

Shop Now
Format
Meme template, product swapped in
Persona
People still improvising with a dish
Reason to buy
The ideal gift
Funnel stage
Top of funnel
Product
Ashtray by Seth
Lands on
Landing page

Why it should work. Everyone has improvised once, so the contrast lands fast.

Tests. Does a humour hook sell a basic category product?

Houseplant

Sponsored · Meme 02 · Blob Beats Beige

Your old ashtray will understand.

The Gloopy Ashtray by Seth comes in Candy, Laser, Pond, Wave and Peach, and every one of them looks like it melted into shape. Your plain ashtray had a good run. The new blob is already on the table.

Find your colour.

Meet the Gloopy Ashtray

Distracted Boyfriend meme about Houseplant

Gloopy Ashtray by Seth, Candy

Me, a person with taste

The plain ashtray I already own

Houseplant

HOUSEPLANT.COM

Gloopy Ashtray by Seth

See Colours
Format
Meme template, product swapped in
Persona
Colour-first shoppers bored of beige
Reason to buy
Born from Gloopy chaos
Funnel stage
Middle of funnel
Product
Gloopy Ashtray by Seth
Lands on
Landing page

Why it should work. The meme sets a plain object against a playful one.

Tests. Does a category contrast hook beat a straight product shot?

Houseplant

Sponsored · Meme 03 · Colour Dilemma

Foam, Cuoio or Twilight?

The Mini Ashtray by Seth 3.0 comes in Foam, Cuoio and Twilight, with a deep well, a notch and a wavy shape. It also comes with its own little plate/coaster, so the only real decision left is the colour.

Hard choice. Easy product.

Foam or Twilight?

Two Buttons meme about Houseplant

Foam

Twilight

Me, picking a Mini Ashtray colour

Houseplant

HOUSEPLANT.COM

Mini Ashtray by Seth 3.0

Choose Yours
Format
Meme template, product swapped in
Persona
Indecisive shoppers who love a colour choice
Reason to buy
Elevated everyday ritual
Funnel stage
Middle of funnel
Product
The Mini Ashtray by Seth 3.0
Lands on
Landing page

Why it should work. Colour choice is the real friction, so the meme names it.

Tests. Do colour-choice memes lift product page visits?

Houseplant

Sponsored · Meme 04 · Lighter Brain Levels

Level four is a lighter cover.

"A lighter you won't wanna lose." That is the whole brief for The Sidekick Lighter, in Red, Navy, Green, Blue Smoke, Orange Smoke or Red Smoke. Add The Mini Lighter Cover if you want it to stay put.

Six variants. Zero excuses.

Lighter you won't wanna lose

Expanding Brain meme about Houseplant

Buying a lighter

Buying another lighter

The Sidekick Lighter, six variants

Plus The Mini Lighter Cover

Houseplant

HOUSEPLANT.COM

The Sidekick Lighter

Shop Lighters
Format
Meme template, product swapped in
Persona
People who lose a lighter every week
Reason to buy
Elevated everyday ritual
Funnel stage
Top of funnel
Product
The Sidekick Lighter
Lands on
Landing page

Why it should work. Losing a lighter is a shared habit, so the joke is instantly familiar.

Tests. Does a low-ticket item work as a top-of-funnel entry?

Houseplant

Sponsored · Meme 05 · Skeptic Sign

Change our mind. We dare you.

106 reviews, 5.0 out of 5. The Standing Ashtray comes in Amber and Brown, and it sits on our Best Sellers list. Read the reviews, then tell us what we got wrong. We are ready for the notes.

Read the reviews, then decide.

Change our mind

Change My Mind meme about Houseplant

Standing Ashtray: 106 reviews at 5.0. Change my mind.

Houseplant

HOUSEPLANT.COM

Standing Ashtray, 106 reviews

Read Reviews
Format
Meme template, product swapped in
Persona
Skeptics who read reviews before buying
Reason to buy
Standing Ashtray reviews
Funnel stage
Middle of funnel
Product
Standing Ashtray
Lands on
Landing page

Why it should work. A confident sign backed by a real review count.

Tests. Does a challenge framing bring skeptics to the reviews?

Houseplant

Sponsored · Meme 06 · Gloopy Wind-Down Plan

The plan: wind down. The twist: it smells this good.

The Gloopy Candle - 13oz is a two-wick candle in a Gloopy Ceramic Vessel. Fragrance notes: bergamot, jasmine and sandalwood. Every glob on the vessel was created by chaos, and it will change the way you wind down.

Light the second wick.

Gloopy plan, perfect twist

Gru's Plan meme about Houseplant

Light The Gloopy Candle

Two wicks, thirteen ounces of wind-down

Bergamot, jasmine, sandalwood

Bergamot, jasmine, sandalwood

Houseplant

HOUSEPLANT.COM

The Gloopy Candle, 13oz

Shop the Candle
Format
Meme template, product swapped in
Persona
Evening wind-down people who like fragrance
Reason to buy
Born from Gloopy chaos
Funnel stage
Bottom of funnel
Product
The Gloopy Candle - 13oz
Lands on
Landing page

Why it should work. The twist is the scent notes, the one thing a photo cannot show.

Tests. Does a scent-notes meme convert warm visitors on the candle?

Houseplant

Sponsored · Meme 07 · Session Set Doge

Meet the Session Set.

The Session Set brings the XL Catchall Ashtray, the Glass Stash Jar and our iconic Glass Grinder together. Three items that upgrade your ritual with great design and function, which is what we're good at. Your drawer can relax.

Bundle the ritual. Skip the drawer.

Strong set, weak drawer

Buff Doge vs. Cheems meme about Houseplant

The Session Set: grinder, jar, XL Catchall

Loose bits rattling around in a drawer

Houseplant

HOUSEPLANT.COM

The Session Set

Shop the Set
Format
Meme template, product swapped in
Persona
Ritual people tired of a messy drawer
Reason to buy
Elevated everyday ritual
Funnel stage
Bottom of funnel
Product
The Session Set
Lands on
Landing page

Why it should work. A bundle is the easiest upgrade to explain for someone already considering a purchase.

Tests. Does a bundle meme close warm visitors?

Houseplant

Sponsored · Meme 08 · Green Vinyl Upgrade

Your playlist, but upgraded.

Dean Martin's Dino: Italian Love Songs returns to vinyl in a beautifully crafted repress on a translucent green record from Houseplant, with our own custom Obi-Strip. Put it on while the espresso brews.

Houseplant Edition, with a custom Obi-Strip.

Dean Martin, on green vinyl

Tuxedo Winnie The Pooh meme about Houseplant

A playlist of Italian love songs

Dino on translucent green vinyl

Houseplant

HOUSEPLANT.COM

Dino: Italian Love Songs

Shop Vinyl
Format
Meme template, product swapped in
Persona
Vinyl people who also care about the room
Reason to buy
Elevated everyday ritual
Funnel stage
Middle of funnel
Product
Dino: Italian Love Songs (Houseplant Edition)
Lands on
Landing page

Why it should work. It shows the brand reaching beyond ceramics, for people who buy on taste.

Tests. Does a non-ceramic product widen the audience?

Photography and product names belong to Houseplant. Every ad lands on a page in this package. Memes use real, recognizable templates with Houseplant product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.